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2.5 Million Adults did Online Dating In the Last 30 Days |
Source: MRI (Media Research Inc.)
“While the increased acceptance of this kind of dating might lead people to assume ‘everyone is doing it’, in actual fact a very small percentage of adults participate in online dating ” said Anne Marie Kelly, Vice President of Marketing and Strategic Planning at MRI. “What’s interesting is that both genders, younger and more mature adults and most income brackets are represented in a profile of online daters.
The relatively high incidence of people with sole responsibility for a child participating in online dating could speak to the fact that this is a fairly ‘safe’ or neutral method to tap into the world of dating and screen people before introducing them to their children.”
Heavy internet usage appears to be one of the drivers for participation; 53% of all online daters report they looked at or used the Internet 5 or more time daily in the last 30 days—making heavy internet users 160% more like than the population as a whole to be among the online dating segment.
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