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So your sitting in your living room - watching your favorite sitcom when your daughter runs in and asks you to help her figure out what she needs to take with her in order to survive an epic wilderness adventure. The response that comes to mind might be - "I'll be there in a little bit - as soon as I'm done watching my show."
Another voice inside your head says "I don't have much experience with those online games" or "I had a hard day today - I really need to flat-line." Finally, a third voice reminds you that you have not spent much time doing something that your child would like to do, and then you wonder if games are good for them or not - or 'why can't they just go outside and play with the other kids like the good ole' days.' But wait a minute - the good ole days are here and now and today kids play with one another online. Sure you might forbid their access, but not for long.
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Online Lead Generation Roadmap |
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 The (IAB.net) released a new .PDF about Online Lead
Generation B2C (Business to Consumer) and B2B (Business to Business) Best Practices for U.S.-based Advertisers and
Publishers. "They were developed with input from a
broad cross-section of the lead generation industry, including
publishers and agencies, and are expected to be revised as market
demands change. They reflect the IAB's commitment to high ethics and corporate responsibility
throughout the interactive industry and they provide a common platform
for the industry to continue its robust growth, while maintaining trust
with consumers and partners." - IAB.net
Head on over there and get yours while supplies last!
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