The  (IAB.net) released a new .PDF about Online Lead Generation B2C (Business to Consumer) and B2B (Business to Business) Best Practices for U.S.-based Advertisers and Publishers.  "They were developed with input from a broad cross-section of the lead generation industry, including publishers and agencies, and are expected to be revised as market demands change.  They reflect the IAB's commitment to high ethics and corporate responsibility throughout the interactive industry and they provide a common platform for the industry to continue its robust growth, while maintaining trust with consumers and partners." - IAB.net